PCP is a brand that celebrates woman’s figure in all its exciting forms. For three years in a row, PCP raises its tone of voice for awareness, launching campaigns full of glitter, against breast cancer. The campaign is called “TOUCH YOUR BOOBIES” in order to promote the importance of the clinical breast examination that all women should follow. “TOUCH YOUR BOOBIES” gets stronger year by year as it is an extra feminine campaign that is willing to sensitize people regardless their age and sex. All proceeds of the limited edition bracelets, hats and tops that created for the campaign are donated to women’s associations for breast cancer. PCP is actively standing on the side of women who give their own fight, reminding us daily how important the breast self-exam is.